Actelion Pharmaceuticals

Curation of fair stand concept for ESC Barcelona and ERS Madrid

We teamed up with our client Actelion to curate and produce a holistic fair stand. It was presented at the ESC congress in Barcelona (26th to 30th August) and at the ERS Congress in Milan (9th to 13th September). Unicblue was not only responsible for the planning, conceptual design and production, but also for the project management, as well as all logistical elements on site including material handling and staff briefings.

The stand included three product areas which displayed distinct visual features, as well as a catering area offering barista style coffee and frozen yogurt. Each product area presented multimedia content at E-Stations. The heart of the display and main visitor attraction was an LED Tower, which allowed guests to operate a digital animation by participating in a quiz. As such, Unicblue was responsible for organising the hardware, as well as programming and animation design.    


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