Developing an effective logo is much more than just picking a typeface and pairing it with a couple of pretty colours. For ENGAGE! the development process included researching and brainstorming a pool of names that the client could then use to select an identity for the business. It was critical that the business message and values that were communicated reflected the clients’ ultimate business goals. The challenge was in creating a logo that worked internationally, communicated the messaging visually and that could be understood regardless of the viewers’ native language.