In the constituency Gelsenkirchen 1, the communication strategy and concept for candidate Susanne Cichos was planned and implemented by UNICBLUE. Through creative and targeted use of various media channels, we helped Cichos achieve an impressive result for the FDP party. The improvement was substantial in comparison to the very weak starting point in 2012. On Facebook 25,000 out of 39,000 potential weekly voters were reached with the campaign.
With 1,865 likes in 5 months, we reached 80,000 impressions and first voting results more than tripled with 5,510 votes or 9.61%