WIKUS

Exhibition Stand Concept

For one of our longtime customers, the saw blade company WIKUS, we developed a new scalable modular stand concept. The first stand in the new design was a 264 m² head stand at the EMO in Hannover. The basis for the concept was formed with inspiration from the brand claim; “Precision at the cutting point”.

Using this claim as our guide we developed the heart of the stand, the “cut”, in which the communication and product areas are optically and precisely separated from each other.