We went to Düsseldorf with our own brand wall to show the young students what we are capable of at the Airport Station. Here we modified our attractive brand wall concept so as to appeal to the relevant target groups. Rather than providing brand wall media input via a 90-inch monitor, the setting was converted into a stage for the students. The motto was: “Show us your own brand” – giving youngsters the opportunity to present themselves as creative rookies. A photograph was taken of each one and then posted on Instagram with comments. We were almost literally overrun –
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