As long ago as 2008, UNICBLUE created and physically realised an authentic 3D trade fair brand world to launch the new brand EVONIK. The modular exhibition stand consistently conveyed the new brand design in all visible functional areas.
The modular system allowed surfaces areas of between 20 and 500 square metres to be created on a scaled basis. The concept was successful in both economic and communicative terms and was deployed consistently in all global EVONIK markets. At the ESC 2015 in Nuremberg, the further advanced version of this successful concept was now presented in the form of the EVONIK Brand World 2.0.
Nearly seven years later, key revisions have been made to the typical design codes and functionality as well as in terms of resource-saving handling. The new version is once again an all-round success, including improved cost efficiency, enhanced media visibility with networking tools and optimised functionality. The concept will also be realised for the growth markets of China and the US.