In the January issue of company magazine “Creditreform”, UNICBLUE is presented in the title topic “Groß rauskommen mit kleinem Budget” (translation: Come out big on a small budget). According to the article, fairs are expensive and time-consuming, which is why many companies reject their own trade fair appearance. However, according to the Exhibition and Trade Fair Committee of German Business, trade fairs significantly influence sales as well as the acquisition of new customers. But if you plan your money correctly, you can be convincing even in a small space. Christian Poell, Head of Sales, and Daniel Filipe, Creative Director of UNICBLUE, explain in the article what is important when planning and implementing trade fair appearances.
Read the complete article (in German) here: http://creditreform-magazin.de/2018/01/02/erfolgreich/redaktion/gross-rauskommen-mit-kleinem-budget